About Us


Our Approach

We are your “life coach” for your brand and products. We serve as your reality check, checklist, and advocate to make your idea into reality. With our extensive buying experience and relationships with suppliers, sales professionals, and merchant community, we can help our clients launch their products and ensure they are “retail ready”.

Meet the Coach

Latrisa Wedgeworth

Founder & CEO

Latrisa has over 18 years of experience in product development, buying, category/brand management, strategic planning, and marketing. She has launched numerous brands, products, category assortments, and marketing campaigns that have achieved over $1 Billion in sales, $600 million in income, and 10-25% in category/market share growth. She industry respected for her passion cultivating relationships to launch products/services and strategies that meet the needs of customers and drive profitable sales.